sometimes, we’re fools and that’s okay.
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f1-2: brand identity & case study
🛠️ Tools: Procreate & Illustrator
⏰ Duration: 2 weeks (2/24 - 3/10)
Initial explorations on paper.
Sketches on Procreate.
Feeling like a clown—a mix of silly, foolish, and incredulous—is a pretty common thing for me. With A4, I wanted to capture that feeling and share that with others who understand what it’s like. The end result: a cute sticker with warm colors to represent some lighthearted poking fun of myself and others.
The sticker in Illustrator, complete with cutline and bleed.
The stickers, printed out.
Another project goes by and my Illustrator knowledge increases! For this sticker, I made heavy use of the Image Tracing tool and Offset Paths to make the cutline and bleed, all of which helped me grow more familiar and comfortable with more of Illustrator. I also learned more about what to keep in mind when creating a sticker for print (CMYK color mode, cut and bleed lines, etc).
