Bình Minh Market: for a taste of Vietnam, right at sunrise.
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🛠️ Tools: Procreate, Figma, Illustrator, and Photoshop
⏰ Duration: 4 weeks (3/10 - 4/8)
Mood board.
Bình Minh Market’s colors.
Bình Minh Market is a grocery store brand concept born out of my confusion at the lack of big Vietnamese grocery stores outside of Orange County. Its goal? To share Vietnamese culture through its food and products to anyone and everyone at the best price, every day. Whether the shopper is someone like me, a college student that misses the taste of home, someone that wants to try Vietnamese cuisine, or someone who just needs a grocery store with quality ingredients, Bình Minh Market is open to all.
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Brand thumbnail with primary logo.